Our Way of Working Innovation through inclusion – how DEI makes WirelessCar a better workplace December 2nd, 2025 Diversity, equity, and inclusion are central to what we do at WirelessCar, and key to our success. But what does this mean in practice, in our everyday work? Let’s look at how DEI makes WirelessCar a better workplace for our employees around the world. How WirelessCar turns DEI into better work practices Walking the walk is a key WirelessCar principle, and that goes for our work with diversity, equity, and inclusion, as well. So, how do we turn DEI into better work practices? Real understanding and concrete change require listening, learning, and adapting. This means that regular feedback from our employees is essential. The feedback helps us understand what’s working, what isn’t, and how we can improve. Our employee satisfaction scores (already above the industry average) continue to rise year after year, reinforcing our position as a workplace of choice, known for its inclusive environment. In 2024 alone, we made significant progress within our line manager group, increasing the ratio of women to 47%, moving confidently toward our 50% goal. One of WirelessCar’s KPIs for 2030 is to have an organization where no gender is represented more than 50%. 2024 was a record-breaking year, in which WirelessCar experienced exponential growth and gained new customers. This success could not have come about without our diverse teams, and their ability to innovate better connected vehicle services for our customers. Translating DEI values into concrete action and engagement Diversity, equity, and inclusion are thus embedded in WirelessCar’s culture and strategy. DEI gets translated into engagement, and engaged teams build better products, faster. WirelessCar uses an internal DEI model, developed through a collaborative workshop approach. This model includes everything from DEI training for line managers and scrum masters – to ensure inclusive leadership – to an annual salary gap analysis and action plan. In order to create a continuous feedback loop and to encourage an environment of transparency, we use an employee engagement and feedback tool called Winningtemp. Employees also lead and manage Employee Resource Groups (ERGs), fostering grassroots engagement and ownership throughout the company. Many brilliant women have chosen to work at WirelessCar, and we want to make sure that more of you will want to make that choice. One such initiative is our Rising Stars trainee program, run in collaboration with New Minds. One of the main purposes of Rising Stars is to offer women a fast track into the tech industry. Doing so will result in greater connected vehicle service innovation, better business offerings and solutions, and increased gender equality. We are also involved in numerous partnerships and initiatives aimed at promoting diversity, equity, and inclusion. WirelessCar has hosted a women-in-tech event centered around closing the gender gap, and we maintain partnerships with Women in Automotive and West Pride, to strengthen industry and community engagement. Our West Pride partnership includes education for our management team and participation in the Pride parade. There is no such thing as a DEI hire Lastly, let’s address the myth of the so-called DEI hire. DEI is not about “holding spots”, but about attracting a broadened talent pool. It plays a critical role in creating an environment that attracts a diverse pool of candidates, and where people feel comfortable and supported. Diversity alone is not enough, however. Real progress comes when it is paired with equity and inclusion. Diversity brings different voices to the table, inclusion ensures that these voices are heard, and equity gives everyone a fair chance to contribute and thrive. If you have any questions on this topic, or want to know more about what it is like to work at WirelessCar, you are welcome to contact me via the address below. Make sure to also read related blog articles about our DevOps teams, our work with PI Planning, and how DEI drives innovation of connected vehicle services! Holly Innocenti People & Culture Business Partner Contact
