Meet Our Team

Leadership

Get to know our management team, consisting of software, digitization and automotive experts committed to digital transformation, the delivery of connected vehicle services and leveraging the full power of innovation and technology.

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Niklas Florén  
CEO

Niklas Florén is Chief Executive Officer at WirelessCar. He brings over twenty-five years’ experience working in the software/IT industry, holding a wealth of different roles, including developer, customer delivery manager, CTO, and most recently, COO. Niklas takes pride in WirelessCar’s unique position at the intersection of the automotive world and the world of software. As CEO, he is devoted to automotive digitalization and playing a central role in the transition towards safe, smart and sustainable mobility.

  Carl-Fredrik Rindebro
CFO

Carl-Fredrik Rindebro is Chief Financial Officer at WirelessCar, where he is responsible for driving strong financial results through sales growth and investments in the company’s product roadmap. During his twenty years of working in the automotive and software/ IT industry, he has been involved with products, sales, and planning processes. He joined WirelessCar in 2012, where his focus on generating revenue goes hand in hand with creating safe, smart and sustainable services.

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Greg-Geiselhart

Greg Geiselhart  
VP Sales & Marketing

Greg Geiselhart is Vice President of Sales & Marketing at WirelessCar. He has twenty years of experience within the connected vehicle business, including as Executive Director of Telematics Valley, which he helped establish in 2001. He joined WirelessCar in 2006, first in Sweden and then establishing the company’s operations in the United States two years later. An entrepreneurial spirit, Greg has successfully founded two enterprises and has nearly thirty years of experience in marketing and sales.

Sofia Granath  
VP of Strategy, Product Management & Partnerships

Sofia Granath is Vice President of Strategy, Product Management and Partnerships at WirelessCar. She has worked with some of the leading companies in the world in sales and R&D for mission critical connectivity, software and embedded systems for IoT, and autonomous driving intelligence. At WirelessCar, Sofia continues to push the boundaries of digital transformation and unlock the value of digital services to achieve safe, smart and sustainable mobility.

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Jessica Nymark COO WirelessCar

  Jessica Nymark
COO

As Chief Operating Officer, Jessica Nymark is responsible for the Delivery and Product Development organization at WirelessCar. She has been working with the development of connected services since 2008, addressing everything from project management to enterprise architecture, to intellectual property. Jessica’s focus has been on transforming OEMs’ traditional development processes for vehicle development and administrative IT to agile methodologies that bring the ecosystem stakeholders together. 

Henrik Ljungberg  
VP Business Operation & Compliance, VP Asia Pacific

Henrik Ljungberg is Vice President of Business Operations and Compliance at WirelessCar, where his focus is to support the company’s way of working and ensure compliance with customer and owner demands on governance. He is also responsible for the company’s business in China as VP Asia Pacific. Henrik has over twenty-five years of experience in the IT industry, first as a software developer and then moving into manager roles and operations at Volvo IT before joining WirelessCar in 2013.

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Tomas Carlfalk CTO WirelessCar

  Tomas Carlfalk
CTO

Tomas Carlfalk is the Chief Technology Officer at WirelessCar, where he works with automakers to realize their digital transformation strategies. Born and raised in Gothenburg, Sweden, Tomas started his career in automotive as a software developer at WirelessCar twenty years ago. In his different roles over the years, he has been involved in the launch of several connected car programs, along with leading the cloud adoption and cybersecurity initiatives across WirelessCar.

Mats Lindholm  
VP People & Culture

Mats Lindholm is Vice President People & Culture at WirelessCar. He has worked within the software/IT industry for thirty years, holding a wide range of roles on both the developing side and in different managerial positions on all levels. Prior to joining WirelessCar, Mats ran his own consulting company providing HR services, coaching and leadership development. At WirelessCar, he is responsible for people & culture, physical security, facilities, internal communications and employer branding globally. His varied background and wealth of experience helps drive his goal of making WirelessCar the best possible employer.

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Want to Join Our Ride?

We are growing fast, and always interested in meeting new potential colleagues. Take a look at our current job openings, learn more about what working at WirelessCar is like, and contact us today. We are looking forward to meeting you!