To successfully leverage connected car data, companies need to involve as much of their organization as possible. Data and digital services can enhance all departments across the organization, benefiting disciplines such as planning, sales, logistics, and aftersales. The data collection needs to be secure, accurate, and on time while always maintaining privacy. The benefits of meeting these challenges, however, are multifaceted. Some examples include:

• Product planning will learn in detail which connected car services and features customers use and can respond faster to new customer expectations. New features can be pushed thanks to over-the-air (OTA) technology, for example.
• Research & Development: By having real-time access to vehicle diagnostic data, engineers can analyze vehicles under development and correct system behavior in a timely manner, reducing the development time and increasing the overall quality.
• Marketing and sales will increase sales efficiency by gaining insights into customer preferences and what they are willing to pay for.
• Logistics will have access to vehicle location, planned routes, and tracking delays, ensuring each asset reaches its planned destination in an efficient way. In the event of a required update during transport, the perfect location will be found.
• Aftersales will reduce warranty costs and drive customers to their own dealer networks.
• Dealers can improve their operational efficiency and management of cars. New tools about the vehicle history will also be provided, improving the vehicle remarketing process.