Connected Business Our Way of Working How DEI drives innovation of connected vehicle services October 30th, 2025 Insufficient DEI (diversity, equity, and inclusion) is a pervasive problem in many industries, including the tech and automotive sectors. The consequences are many and critical: from innovation blind spots and customer disconnects to talent attrition. However, when companies address and implement DEI properly, it strengthens their organizations and gives them a competitive advantage. With that in mind, how does DEI drive innovation of connected vehicle services, and contribute to better business offers for automakers? Addressing and countering DEI gaps in tech and automotive Most automakers’ organizations still suffer from a lack of diversity. This can have numerous negative consequences: from discrimination and a lacking sense of community among employees, to an inability to attract and maintain talent. Ultimately, this will affect the company’s innovative capacity, as well as its ability to provide attractive products and services to its customers, both locally and globally. At WirelessCar, diversity, equity, and inclusion are all key to our innovative spirit and success. Our workforce reflects the diversity of our end users. When your teams represent different backgrounds, abilities, and perspectives, they will have a better understanding of what matters most to your customers. This knowledge will only grow in importance as markets and customer segments keep diversifying. The better you understand your customers, the more popular your connected vehicle services will be. Does DEI lead to better connected vehicle services? In three words: Yes, it does. Diversity, equity, and inclusion help drive innovation and lead to better business decisions. Some examples: 1. Diverse and inclusive teams make better decisions 87% of the time. By harnessing the collective intelligence of our diverse teams, we are able to drive innovation and deliver even better connected vehicle services. 2. A diversity of perspectives leads to faster detection of atypical scenarios. It could be a code flaw, design issue, or a compliance issue in a specific market. By reducing the risk of blind spots, we reduce the risk of potentially costly oversights as well. 3. Companies with inclusive cultures are six times more likely to be innovative and agile, and eight times more likely to achieve better business outcomes. Some DEI milestones, and what they mean for WirelessCar These are some recent WirelessCar achievements where our work with diversity, equity, and inclusion have played a decisive role: 1. In 2024, WirelessCar had a record-breaking year, gaining new customers and experiencing exponential growth. This success would not have come about without our diverse teams. 2. We made significant progress within our line manager group, increasing the ratio of women to 47%, moving confidently toward our 50% goal. 3. Our employee satisfaction scores (already above the industry average) have kept rising year after year, reinforcing our position as an inclusive workplace of choice. Why partner with WirelessCar? Diversity, equity, and inclusion help WirelessCar build and deliver not only what a customer expects (which plenty of companies can do), but what it needs – now and in the future. That means more insights, greater agility, higher relevance, and increased long-term value for automakers operating in a diverse, fast-changing global market. Our solutions become more inclusive and resilient, resulting in connected vehicle services that are culturally relevant and user-friendly to a broad spectrum of drivers and passengers. We understand your customers because we reflect them. With 30+ nationalities working at WirelessCar, we are proud to be a company that is open to the world and eager to shape it. Do you have any questions about our work with DEI, and how it contributes to our connected vehicle services? If so, feel free to reach out to me via the address below. For more on how we work, make sure to read our blog articles on DEI at WirelessCar, our DevOps teams, and PI Planning, as well. Holly Innocenti People & Culture Business Partner Contact
