Webinar: How to enable a seamless customer experience through the Software-Defined Vehicle

September 18th, 2023

Presented by SBD Automotive, WirelessCar and Giesecke+Devrient

In this webinar, Andrea Sroczynski, Managing Director at SBD Automotive Germany, will discuss the hot topic of “The Software-Defined Vehicle” (SDV) with leading automotive experts from WirelessCar, Giesecke+Devrient, and NIO. The panel will cover the following areas:

  • SDV is a must in our industry, but the consumer does not care about the technology, they just want the right service when they need it.
  • Across borders, there are highly fragmented environments that make it difficult to deliver a seamless customer experience for connected cars. What are the challenges faced by OEMs?
  • In implementing the SDV, several OEMs are taking different approaches, from “buy all” to “build all”, while some are taking a combined approach.

Our experts in this discussion:

Andrea Sroczynski

Andrea Sroczynski (moderator)
Managing Director of SBD Automotive Germany



Michael Heß
Director Domain Automotive at Giesecke+Devrient

“Vehicle networking is on the rise. Car makers strive to extract all data to leverage it for autonomous driving, fleet management, the digital twin, and more. On the other hand, there is an increasing need to connect the driver. Services on their smartphones are expected to be seamlessly available in the car. The key for success is ensuring that all these services can be used with utmost convenience.”

Michael Hess
Theo-Han Jansen

Theo-Han Jansen
Vice President Strategy & Product Management at WirelessCar

“There is a lot of discussion on the SDV but much less on what value it should bring for all involved stakeholders. I believe there should be more focus on the “why” and “what” we want to achieve instead of only on the “how”.”

Sebastian Salera
Senior Product Experience Manager for Infotainment at NIO

“NIO is a user enterprise – and as such we listen to our users very carefully. And our users have spoken: We must enrich our infotainment ecosystem with the help of local European players. Our goal is to do that while maintaining a global infotainment system experience that transpires NIO-ness no matter where we launch our vehicles – and our first European partnerships in the navigation and in-vehicle entertainment domains are a testament to that.”

Sebastian Salera

Register today and find out how to enable a seamless customer experience through the Software-Defined Vehicle!

Jessica Renheim
Marketing Specialist