Connected Business How automakers can engage drivers between trips using Journey Insights July 1st, 2025 In today’s highly connected world, automakers have a valuable opportunity to engage with drivers between trips with real-time, personalized experiences. These new touchpoints can build loyalty, deliver value, and strengthen brand relationships. Most OEMs focus their efforts at the point of sale or during service appointments, but in doing so, the in-between moments remain largely untapped. Fortunately, connected vehicle data holds the key to turning everyday trips into meaningful engagement opportunities. With the right tools and consent-driven insights, OEMs can finally bridge the gap and redefine post-sale relationships with their customers. How connected vehicle data helps OEMs build continuous driver engagement Most drivers have very little interaction with automakers besides service appointments and the day of their car purchase. For OEMs, this represents a missed opportunity to cultivate their customer relationships. Regardless of whether they buy, lease, or rent their cars, drivers are increasingly looking for a personalized automotive experience. One that is of great and multifaceted value, and that seamlessly ties into the digital interactivity of their everyday lives. Customer data is already being used in other industries to provide a more personalized, engaging customer experience: for media consumption, exercise, and traveling, for example. Yet no similar solution has previously been presented for connected vehicles, in spite of the data they collect and the important roles they play in people’s lives. This year will see the deployment of a set of brand new features that are part of WirelessCar’s Position & Journey. Our new service, Journey Insights, consists of several features all aimed at engaging customers, and strengthening their relationships with automakers. It is an exchange that benefits both parties, through the collection, sharing, and analysis of connected vehicle data. Boosting driver loyalty with Journey Insights When OEMs are well-informed about their customers' automotive needs, habits, and requests, they will offer better products and services, and make better business decisions. Some key parameters to consider: When, where and how do customers charge their EVs within a certain geographic area? What are the most common customer behavior patterns, and how can OEMs best tap into them via their digital offers? How are connected vehicle fleets used? How often, for how long, on what routes, and for what purposes? Many consumers want to keep track of everything from expenses to media consumption, preferably through clearly and appealingly presented data. It is important to provide services and benefits that a.) tap into users’ curiosity, and b.) make them feel that their car and car supplier make their lives easier. That is what Journey Insights does for drivers, helping both OEMs and their customers make better use of their connected vehicles and the vehicle data they generate. Journey Insights features: Drive efficiency and personalization OEMs can expect to offer their customers Journey Insights (as a part of their Position & Journey packages) in late 2025. At the time of writing, Journey Insights comes with six main features: Distance, Duration, Consumption, Trip Details, Charging History, and Charging Sessions. These features bring numerous benefits to both OEMs and drivers, including: Promote eco-friendly driving with personalized trip efficiency scores and route optimization suggestions. Reduce service costs and downtime by detecting behavior that leads to wear and triggering timely maintenance alerts. Boost engagement by offering historical comparisons and tailored insights that drivers can use to improve over time. Encourage safer driving with behavior-based safety scores that can support insurance models or reward programs. Build trust and convenience by offering customers useful, transparent insights they can access at any time. When contextual, third-party data is added, such as traffic information, roadside conditions, weather conditions, and other data points, the picture becomes more complete and the services even more relevant for drivers. With this information at hand, OEMs and fleet operators can improve their offers and streamline their business operations. Connected vehicle data: Ensuring driver privacy and global compliance Connected vehicle data usually comes under scrutiny when drivers do not perceive clear benefits to their data being shared. WirelessCar’s products and solutions have transparency and compliance as central priorities. There must always be consent from the driver to collect the data on which a service is based. We have been in this industry for 25 years, and have more than 15 million cars that we carefully monitor 24-7, 365 days a year. We have learned how to best collect data from connected vehicles, and how to convert that data into relevant, secure services. Journey Insights is based on our popular product Position & Journey, which means that it adheres to national and regional regulations around the world. All while delivering clear value to drivers and automakers alike. Stay competitive: How Journey Insights elevates the OEM-customer relationship For OEMs, leveraging the services of Journey Insights will present new opportunities for innovation and differentiation: Customer engagement: Tailored insights strengthen connections between drivers and connected vehicles and, by extension, automakers. Informed product development: Connected vehicle data improves the design of an OEM’s future products and services. Efficiency and compliance: Integrated solutions simplify adherence to data privacy and security regulations. OEMs that adopt innovative technology and personalized, data-driven services, can strengthen their customer relationships, create new revenue streams, and remain at the forefront of an increasingly connected automotive landscape. The sooner they meet customers’ expectations, the more they can build upon those relationships. If you have any questions about Journey Insights, you are welcome to contact me via the address below. Here on our WirelessCar Insights blog, you will also find related articles on cybersecurity, EV services, EV driver insights, and many other topics. Peter Håkanson Product Manager Contact
