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February 24, 2014

WirelessCar strengthens its market position in Europe and the Middle East

World leading connected services provider, WirelessCar, will support Infiniti InTouch and New NissanConnect services with an advanced off-board network solution that offers a flexible technology to support subscription management and billing for Infiniti InTouch and NissanConnect connected car services.

Nissan leads the way in providing consumers with cutting edge vehicle connectivity and convenience by fully integrating the connectivity ecosystem into the vehicle displays, switches and voice recognition systems. The WirelessCar technology aggregates content and services from several content and service providers, and manages the subscriptions and billing functions. The WirelessCar technology will be showcased first on the new Nissan Qashqai, and Infiniti InTouch, which makes its debut on the Infiniti Q50.

WirelessCar offers this solution to Infiniti and Nissan through a comprehensive off-board Telematics Service Delivery Platform (TSDP) based on the open framework, Next Generation Telematics Pattern (NGTP).

Through this platform, Nissan and Infiniti can benefit from a very flexible set of well-defined core components and interfaces which abstract various parts of the telematics service delivery ecosystem ensuring the highest levels of scalability, reusability, regional customizability, and future expandability.

WirelessCar’s delivery teams located around the world, allow Nissan and Infiniti to leverage our global platform, while at the same time providing access to local resources and implementation. WirelessCar delivers the solution in Europe, Russia, and Middle-East.

WirelessCar is very proud and grateful for the confidence Nissan has showed us in their selection of a Telematics Service Provider. Nissan has been diligent in their requirements and it will be an extremely interesting journey. Our strengths has again been proved and we continue growing by all aspects based on our belief that the car of the future is a truly connected vehicle to which the drivers as well as OEMs, dealers, third party developers and other value added stakeholders have access. This will facilitate the connected society where technology is the invisible glue that connects our fast paced lifestyles with intelligent content matched for individual’s life and contextual needs” says Martin Rosell, Managing Director, WirelessCar.


December 10, 2013

WirelessCar strengthens its market position in China by supporting “Audi connect” with call center solutions

WirelessCar strengthens its market position in China

Connected services provider supports Audi in China with call center solutions enabling location-based services, infotainment and information features 

The high potential of China is accompanied by a complex market structure and a broad range of local regulations. This is the reason why WirelessCar started early to build up specific know-how about this market, and has since been working with other key players in the industry as well as with the government to meet industry standards and regulations.

WirelessCar has been in the forefront in developing and exploiting the opportunities in the emerging telematics market in China. Strategically and innovatively, WirelessCar works with the entire telematics ecosystem through a wide partner network of wireless providers, call centers, content providers, dealers, government institutions, etc. Aiming to contribute to the whole eco-system and achieve remarkable self-improving, WirelessCar teams-up with strategic partners to:

- explore leading industrial technology

- positively get involved in industrial regulation and policies standardization

- make continuous progress on business model development and innovation.

WirelessCar completes the Audi connect service by providing a call center client enabled by Next Generation Telematics Pattern (NGTP), the open framework, bringing more flexibility and sustainability to future development.

WirelessCar services, together with the German car manufacturer’s advanced  technology, allow customers in China to access location-based services. Drivers can contact call centers and get their point of interest pushed to their navigation system in the car, like e.g. the address of a restaurant.

“The Audi project is another success for the global strategy of WirelessCar”, says Martin Rosell, Managing Director of WirelessCar. “We have achieved remarkable results on the Chinese market, now we carry the responsibility as an industry leader to develop the telematics technology even further and move the whole market forward.”

Further information

WirelessCar Press Contact – Nathalie Rey –


October 31, 2013

WirelessCar at CADA Convention and Expo 2013, November 9th-11th 2013

One of the largest China Auto dealer event, CADA Convention and Expo 2013 will be held in Chengdu, China on November 9th-11th.

A Telematics Innovation Sub-forum will be held on November 11th.

Eric Sun, Chief Architect, WirelessCar China will give a key-note presentation and will share his idea about telematics industry development and the value that WirelessCar delivers.

Where? Century City International Conference Center – No. 198, Century City Road, Chengdu, Sichuan Province, 610041. China

For Chinese website:


October 23, 2013

Wanna connect to China?

With the highest sales of new cars in 2012, 19 millions, and exceptional growth year over year, China has positioned itself as the most attractive market for vehicle manufacturers. The Chinese government early determined their policies for the industry and today this is a cash cow with almost every joint-venture being government controlled as well as the importers and large dealer shops. However, fierce competition is the game by more domestic brands than you can name for a foreigner!

So, what are the driving factors for new technologies as Telematics, or “Connected Car” or “Smart Car” as the term evolves into. Traditional and long term investments or customer demand driven? Well, probably a mix of both and the success will depend on how you manage your way through the business rules in this ever changing and fast growing market.

The market is segmented by international brands, joint-ventures between international brands and Chinese investors and/or domestic brands, and then the large numbers of domestic brands. Each of them will require a separate strategy and somewhat different ways to manage.  Is that possible for a foreign company and what does it mean?

For sure you need to be present and you need Chinese business competence not to mention the network, without this you should stay at home! Addressing the international brands, you will of course leverage your existing relationships from back home which will be the key into the China branch, however don’t forget that this market will most probably be their largest market and much power will already have shifted, thus make sure you have a balanced relationship and keep satisfying both ends. The JV’s and domestic brands will be different and here you need to know your way by Chinese culture and rules. JV’s are always Chinese dominant by ownership and mirrored organizations from both sides are set up, foreigners are acting more as advisers and the domestic sides are making the main decisions. Bottom line is that you treat the JV’s and domestic brands more or less in the same way.

Never forget that you don’t do complex solution business in China without your local partners involved. Existing relationships with suppliers/partners must be considered, if you don’t share then you will be left outside. So, always be prepared to give up parts of your solution to get the support of established and well-connected partnerships.  Don’t forget, the entire system is built on the principle that to make business in China you are expected to contribute in some way. Either by technology or let partners manufacture/build parts of your solution.

Now, how does this work out in terms of Telematics in China. Well, the important partners are the MNO’s, China Unicom, China Mobile and China Telecom, and as government owned they have split the market by technology and without a close cooperation with them your chance to survive is like a snowball in hell. Secondly, you need call centers for emergency, breakdown and concierge calls. Chinese people love call centers and they love to be served as this is status, convenience and something new to the average people. The lists continue with map providers, this area is controversial as map providers in China must have licenses to use the position algorithms. Of course you need content and that’s localized content, Google doesn’t help you much in this market!  Finally you need to deliver all this from a data center and again you need a partner, they are many and you need to find the most trusted. The alternative is to create your own joint venture and source all above to put your local Chinese TSP (Telematics Service Provider) in place.

WirelessCar chose not to and here are the reasons. We truly believe that China should be done in the Chinese way and the simplest way is to use Chinese employees and partners. Over the last 5 years, too many actors have jumped into the segment, very few making money, but clearly a handful brings real value into the eco-system. WirelessCar has chosen to partner with the matured partners on the market and will benefit from this strategy as we work to solve problems and win new business together.  There are also examples of attempts to start JV’s to obtain licenses which have not been approved by the Government so that’s proven not to be a reliable way forward.  Working in partnerships provides licenses by partners, extends your network and gives you a very flexible resource situation, last but not least you get local friends that understand business rules and culture to get to decisions faster.

However, don’t underestimate your ability and the attractiveness of foreign solutions in China. If you have credible references and success outside China, the market/segment will know that and they will desire your solution based on that. But bottom line is that it comes with a price, you need to share the cake!

Now, taking the Car OEM glasses on, what should they do to capitalize on the situation? As mentioned, there are numerous gold diggers out there and fairly often you see offers which are ridiculously priced. You get what you pay for, trust us! There is a limited number of OEM’s offering connected services in China today, start there and make sure you pick your suppliers based on evidence of success. The Chinese car owner loves connected services: they use I-Call (information/concierge call centers) 30-40 times more than Europe and USA, and they decide on brand and model purchase based on that availability today.

With over 4 million new cars sold the first two months of 2013 and almost every OEM active in selecting or building connectivity, the future is bright in China for those who are prepared.


September 24, 2013

Legislative initiatives and customer demands set connected vehicle in motion

The “Connected Car” prevails. The International Motor Show (IAA) shows that there is a public interest for connected services where legal initiatives and the desire of consumers drive global development. Take Russia, for example: at the end of this year, road users will have a comprehensive e-call network at their disposal. Countries such as Brazil go even further. Due to the high theft rates, the government plans to use networked vehicles next year to handle this issue. This can work without initiative from the administration, as a look far down to the east and west shows: In China and in the United States it is mainly the millions of users who call for networking in their vehicles. WirelessCar gives an overview of recent international developments.

Russia goes ahead with rapid steps

Russia is already standing in the starting blocks with its national program Era Glonass. The Emergency Road Assistance based on Glonass, the ‘Global satellite navigation system’ will be officially available from December 2013. Comparable to the e-call, Era Glonass provides location data for accidents and vehicle damage information to a call center. Once the emergency is verified, call center employees inform an ambulance, thus shortening arrival time of emergency personnel by up to 30 per cent – and rescuing about 4,000 people per year according to the underlying Glonass Union.

Putting a stop to black market’s game

Almost one in a hundred cars get stolen in Brazil. According to the British automotive consultancy Secured by Design (SBD), the fact that spare parts are unusually expensive makes the black market for stolen spare parts a lucrative business. This is the reason why a special telematics function was developed to help cars not only being located from a distance, but also stop them electronically. In early 2014, 20 per cent of all new cars, vans, transport vehicles and other commercial vehicles will be equipped with appropriate tracking devices for the Brazilian market. The aim is to achieve full coverage of new vehicles over the next year.

China shows great openness to new technologies

The Chinese automotive industry is one of the most attractive target markets for vehicle manufacturers and telematics providers with a way above-average growth. The great potential is made complicated by strict regulations. But these mainly deal with conditions that must be met to allow foreign companies to gain a foothold in China – mandatory e-calls are not a big issue so far. However, Chinese car owners are very open to Connected Services: they use telematics services 30 to 40 times more often than Europeans or Americans and opt for networked car models and brands more frequently.

USA: telematics market still far from saturation

While the offer in China greatly depends on the customers’ needs, the development in the U.S. is mainly determined – and slowed down – by legal regulations: while there are already millions of networked users, the potential is far greater. High safety concerns only allow for a limited use of new solutions because there are already heavy fines for talking on the phone while driving. Therefore, ways must be found to integrate new services that distract the driver as little as possible. Currently, mainly the internet radio, navigation functions and automatic emergency calls are widespread in the United States.

“Soon the e-Call will be mandatory in many countries. Therefore, vehicle manufacturers must provide the technological basis and can allow many more features to motorists. These include locating vehicles, web access and controlling a car remotely via app,” says Martin Rosell, Managing Director of WirelessCar. “One problem remains though: many companies think of telematics too much from a financial point of view. The technology must be inexpensive and yield profit. However, it can provide so much more – like improving user experience and increasing customer loyalty.”


June 17, 2013

Take an exclusive filmed tour in one of WirelessCar green and highly secured data centers

In our connected society era, we have to handle more and more information and the industry faces the “Big Data” challenges.

When large amounts of information are transferred and stored, availability and stability become increasingly important.

At the same time, the information that WirelessCar manages is linked personally thus security and integrity is key to provide services that will keep people connected and at the same time protected.

Being part of the Volvo Group and Volvo IT enables WirelessCar to offer our customers proven and highly secure data centers.

At the same time, WirelessCar story began in 1999 in Sweden, a country considered as a best in class country when it comes to environment protection.

We propose you to take a deeper look into WirelessCar Swedish data center that uses seawater as the major cooling-mechanism and green energy to power the center in order to take care of the sensitive birdlife, as well as marine wildlife in the bay.

We have created a movie to give you the possibility to take a tour behind the scenes and to learn more about the environmentally friendly benefits and the high security standards provided to our customers world-wide.

Check out our WirelessCar movie here.


June 5, 2013

WirelessCar has been honoured with 2 awards at Telematics Update Detroit

A jury of six telematics experts from across the industry selected WirelessCar as the Best Telematics Product or Service Launch in an Emerging Market (BRIC Region) and recognized Martin Rosell, Managing Director of WirelessCar, who received the Telematics Leadership Award on Tuesday, June 4th.

These awards were presented in Detroit at the most important telematics conference and exhibition of the year hosted by Telematics Update.

Martin Rosell, Managing Director of WirelessCar received these distinctions.

For the Best Telematics Product or Service Launch in an Emerging Market (BRIC Region) Award, the judges have been looking for a combination of the following attributes:

  • A telematics product or service that has been created with its local market in mind
  • Ability to deliver compelling new content to consumers
  • Performance
  • Market appeal and promotional work

“WirelessCar provides services in Brazil, Russia and China with organizations in Brazil, China and India, even if we are not yet providing services on that market. But, we are preparing for that market, too. Obviously each respective market presents its own unique opportunities as well as challenges. That is why we invest in local organizations to meet and succeed on these markets. Through these very unique and diverse markets WirelessCar works with no less than four telecom operators and four call centers to meet local market needs.” Says Martin Rosell, Managing Director of WirelessCar.

In Brazil, WirelessCar was officially certified on June 2nd, 2010 to meet the upcoming needs of the CONTRAN & DENATRAN Resolution 245 Anti-theft Legal Demand and provides innovative services delivered with Mobile Apps.

September 1st, 2008 WirelessCar began providing telematics services on the Russian market.

Market demand is lagging on the Indian market; however, it is slowly beginning to form. With that in mind and complexities in its own right, WirelessCar has begun establishing an organization for support on this immense market.

In China, WirelessCar understood quickly that being such a complex and regulated market, it would require a great deal of investment in time and resources. That is why WirelessCar started early to build up specific know-how about this market with a first pilot project initiated in 2008, when, in conjunction with local partners, WirelessCar demonstrated a breakdown-call from a test vehicle in Beijing.

In 2011, WirelessCar founded its own subsidiaries in Beijing and Tianjin in order to build partnerships, joint ventures and government relationships that are mandatory to operate a successful business in China. Today, WirelessCar employs 21 experts in China in the fields of development, testing and service operation.

WirelessCar is already working or ready for launch with more than 10 customers on these 4 different markets.

For the Telematics Leadership Award (individual), the judges have recognized an individual that has shown leadership in the telematics industry, someone who has gained recognition as someone who is driving the industry forward and who is helping to promote new initiatives and awareness of telematics both to industry peers and the customer.

Martin Rosell has been instrumental in driving WirelessCar’s strategies for growth and thought leadership to accelerate brand recognition and un-matched market shares by:

  • extending the Volvo Cars business with complex markets like Brazil and the first Smartphone App suite on the market
  • growing the BMW relationship from a few markets to become a global partner
  • adding new brands such as Audi and new customers in the value chain such as Sprint who launched their Velocity program using WirelessCar as a key technology provider to launch their first customer’s  Chrysler, Fiat.
  • defining the China partner network by believing and investing in a pilot in 2008 which has proven to be the future eco-system in China.

“I want to share this reward with our team, today delivering 2 million messages a day in more than 50 countries and providing our extensive 14 years’ experience in connecting vehicles to the global vehicle OEM industry, and with our customers who have recognized the business value WirelessCar can offer them by being connected around the globe” said Martin Rosell. 


June 3, 2013

Marcus Hedenström from WirelessCar wins the Nasa Space Apps Challenge

Marcus Hedenström from WirelessCar is part of the winning team in the world’s largest Hackathon. His team’s idea on how to make our cities greener won amongst 10 000 other participants in over 50 countries.

“The idea is to collect various kinds of environmental data, in our case local atmospheric conditions, and present a map with an overlay indicating how clean the air is. People can then choose between different routes for the best experience biking or walking between home and work, amongst other things”, says Marcus Hedenström.

Their idea is based on using a basic air quality and soil sensor which users can “plant” into their garden and also get a variety of information about the environment it’s in. The aggregated information can as well be used by city officials to monitor air quality on a neighborhood level, and by scientists to gain deeper insights related to global climate. This could encourage people grow food locally, while also creating a massive open-source database of local environmental data.

“Much of what made the Hackathon great was the interaction with other people from my own field and I saw the opportunity to combine my interest in space and astronomy with my interest in mobile application development. It was exciting to be part of a project with so much potential, and I am very glad it got that attention. ” says Marcus.

His best tip to others when it comes to innovation is to draw inspiration from two or more completely different fields, then create something that has a place in people’s daily lives.

Watch a video of the winning idea

​NASA Greener Cities project

The International Space Apps Challenge is an international mass collaboration focused on space exploration that takes place over 48-hours in cities around the world. The event embraces collaborative problem solving with a goal of producing relevant open-source solutions to address global needs applicable to both life on Earth and life in space. NASA is leading this global collaboration along with a number of additional government collaborators and 100+ local partner organizations.


April 17, 2013

WirelessCar awarded “Outstanding China Telematics Product” by China Electronic Academy

China is emerging as one of the world’s leading telematics markets with vehicle sales expected to rise from 21 million units in 2013 to nearly 34 million in 2019. Frost & Sullivan predicts that “Chinese market for telematics services will swell from 0.4 million subscribers in 2012 to nearly 4.0 million subscribers by 2018.”

WirelessCar has been witnessing and contributing to the rapid growth of the mass market. 

This award was given by China Electronic Academy (subsidiary of the Ministry of Industry and Information Technology) on Telematics Industry Development Forum held in Shenzhen April 10th, 2013, this, after having won the award for “Best China Telematics Company” at the IOVA Annual Conference in January 2013 in Beijing. The event, jointly organized by the Ministry of Industry and Information Technology (MIIT) and the municipal government of Shenzhen, gathered more than 1,200 exhibitors demonstrating their latest products, involving technologies from the entire electronic information industry chain.

“Again, WirelessCar has been recognized on the global Telematics scene. The early focus on China from 2008, creating the network, partnerships and organization has clearly put WirelessCar in a leading position on the China market which is being confirmed by this highly prestige award.” said Martin Rosell, Managing Director WirelessCar.

Since its initial footprint in China in 2008, WirelessCar began to believe in the strong potential for Chinese markets’ long-term growth. That is why WirelessCar started early to build up specific know-how with a first pilot project initiated in China in 2008. In 2011, WirelessCar founded its own subsidiaries in Beijing and Tianjin with combined knowledge of the automotive business and technology from different areas of development, testing and service operation.

WirelessCar offers connected services for customers like BMW and Audi in China, through delivering a proven and sustainable technology platform to enable customers’ ability of leveraging the benefits of open architecture.

WirelessCar has cross-sector experience in automotive and commercial vehicle industries and delivers a ready-made technology neutral shared platform based on Next Generation Telematics Pattern (NGTP). WirelessCar customers benefit from flexibility to adapt to a rapidly evolving and agile industry, ensuring the greater freedom to upgrade their services, differentiate their services from their competitors, expand in new markets with standardized services and as consequence, keeping the costs down by lowering price services in the long term run.

Together with its customers and partners, WirelessCar is stepping to the explosively new phase for telematics market in China.


April 10, 2013

BMW and WirelessCar extend partnership in China

 BMW vehicles with ConnectedDrive services are now available in China

Connected services specialist WirelessCar supported BMW and its local service partner China Unicom to introduce ConnectedDrive services to China since September 2012. BMW’s services include emergency, breakdown, and concierge calls as well as remote door unlock, traffic information and further internet-based services. Now, the German car manufacturer provides vehicles incorporating connected services to the Chinese market – following Europe, North America and the Middle East, where BMW has already utilized WirelessCar’s capabilities.

The Chinese market offers high potential with close to 20 million cars sold in 2012. It is also a highly complex and regulated market. That is the reason why WirelessCar started early to build up specific know-how about this market with a first pilot project initiated in 2008, when, in conjunction with local partners, WirelessCar demonstrated a breakdown-call from a test vehicle in Beijing. In 2011, WirelessCar founded its own subsidiaries in Beijing and Tianjin in order to build partnerships, joint ventures and government relationships that are mandatory to operate a successful business in China. Today, it employs 21 experts in China in the fields of development, testing and service operation. For BMW in China, WirelessCar adapted its call center applications to the local market requirements and provides support and maintenance to China Unicom. China Unicom is BMW’s local telecommunication supplier, which partnered with WirelessCar in this commercial project.

WirelessCar’s solutions are provided via its Telematics Service Delivery Platform (TSDP), a comprehensive off-board platform based on the open framework Next Generation Telematics Pattern ( NGTP’s open source architecture makes it possible to link content, call centers and networks more easily to speed up time to market. WirelessCar monitors its services around the clock to guarantee market-leading service availability.

Francis Dance, BMW ConnectedDrive Senior Manager in Beijing, stated: “WirelessCar was a key partner in bringing BMW’s global ConnectedDrive service platform to China on schedule. The project required significant local market adaptation and working with multiple partners to achieve the goals. Their teamwork and support was essential to our success.”

 “China is a unique and complex market” says Martin Rosell, Managing Director WirelessCar, “and our partnerships with China Unicom and other important actors allows us to benefit from their unique expertise on this market as well as providing licenses to operate in China. Being the largest market in the world, this marks a credible step in WirelessCar’s global footprint and shows our commitment to China as the largest and fastest growing market”.